BWF is delighted to share the results of the International Sports Federations Social Media Rankings 2021 published last month by Burson Cohn & Wolfe Sports (BCW).

The rankings capture the social media footprint of International Federations (IFs) – both Olympic and non-Olympic sports.

BWF is once again near the top in most categories, displaying tremendous growth rates in 2021.

A big thank you to the players and fans for helping to make badminton one of the most popular sports in the world.

Overall

• 6^th Most Followed Olympic IF, moving up one place from 2020.
• 3^rd best growth rate among top 10 Olympic IFs at 65% (total of 5,133,983 followers across all 6 platforms, of which we only have 4).

Instagram

• 8^th Most Followed IG account (Olympic and non-Olympic sports); 2^nd fastest growth rate of 142%, just behind World Athletics with 147%.
• 2^nd Most Posts.
• 6^th Most Video Views with 172,890,912, at an average of 119,400 per video.
• 2^nd Most Interaction with 102,091,981, averaging 354,486 per post. Up 7 places from 2020, only behind ICC.

Facebook

• 9^th Most Followed FB page with 1,588,531 fans, and 90% growth rate.
• 2^nd Most Posts.

Twitter

• 64% growth in followers in 2021, No.1 among top 10 IFs.
• 7^th Most Followed TW account, at 403,522.

YouTube

• 3^rd Most Subscribers on YouTube at just over 2 million; 3^rd best growth rate.

Download full rankings here.

SUBSCRIBE: BWF Newsletter